top of page
All Posts


Home Care Intake Form: What to Ask Before Taking On a New Client
A home care intake form shows what a client needs before you say yes. See what to include and which questions to ask, and download a free fillable PDF.


What Is Population Specific Training in Washington State?
Population specific training is part of Washington's 75-hour caregiver training. See which topics and classes count, and how the 120-day rule affects new hires.


Are HCA and HHA the Same? Home Care Aide vs Home Health Aide in Washington
In Washington, a home care aide is a credential and a home health aide is a nursing assistant's job. How they differ, and how to move from one to the other.


What the HCA State Exam Is Like: An Interview With Joy
Joy took the HCA state exam in July after finishing 75 hours of training. The written test, the skills she drew, the feedback she got, and what she scored.


HCA Training and the State Exam Around a Full-Time Job: Interview with Blanca
A first-hand account of the HCA state exam: the four skills tested, the medication assistance trap, and why the training was enough to walk in prepared.


Caregiver Types in Washington State
Washington has four caregiver credentials plus uncertified family caregivers. What each one is, where they work, training required, and how to keep it.


Virtual Skills Labs vs In-Person: What Actually Differs in Caregiver Training
Virtual Skills Labs cover the same DSHS-required skills as an in-person lab, and every caregiver sits the same in-person exam. What actually differs, and how to choose.


How Much Does HCA Certification Cost in Washington, and How Long Does It Take?
Home care aide certification in Washington costs up to $964: $714 training, $100 application, $150 exam. The first deadline lands 14 days after hire.


HCA Renewal in Washington State: Requirements, Deadlines, and How to Renew
How to renew your Washington HCA certification: the annual birthday deadline, 12 CE hours, fees, and what to do if your certification has expired


Pay-Per-Click Advertising for Home Care: A Practical Guide
Pay-per-click advertising can produce home care leads faster than almost any other channel, but it's also one of the easiest ways to burn through a budget without a clear plan. The difference between a PPC campaign that pays for itself and one that quietly drains money usually comes down to a handful of setup decisions made before the first ad ever runs. This guide walks through those decisions. Table of Contents Set a Campaign Goal Before Spending Anything Choosing Where to


Platforms to Advertise Home Care: Where to Put Your Budget and Effort
The best platforms to advertise home care, Google Ads, paid social, lead-gen marketplaces, and free local listings, plus what actually converts.


Marketing Strategy for Home Care Services: 10 Ways to Build Trust
10 marketing strategies for home care agencies from local SEO and referral partnerships to turning caregiver training into a trust signal.


How to Market Your Senior Home Care Business
How to market your senior home care business: referrals, reviews, local SEO, and the trust-based strategies that actually fill a home care schedule.


Is a Senior Care Business Profitable?
Is a senior care business profitable? The median agency nets about 10%. Here's the honest math on margins, owner pay, and what actually drives profit.


Senior Care Business Ideas: 8 Business Models to Choose From
Senior care business ideas, compared: from companion care to adult family homes, with the startup costs, licensing, and training each model really takes.


Do You Really Need a CNA or Is an HCA Enough?
Do you really need a CNA? Learn when an HCA is enough, key differences, and how to build a flexible workforce with HCA-to-CNA pathways.


How to Hire a CNA: 7 Steps to Find the Right Caregiver for Your Needs
Learn how to hire a CNA, including costs, where to find candidates, and whether you need a CNA or HCA for home care.


How Long Is CNA Training? Costs, Paid Programs, and Fastest Options
How long is CNA training and how much does it cost? Learn timelines, paid CNA training options, and the fastest ways to get certified.


How to Become a CNA in Washington State: CNA Training vs HCA Bridge
How to become a CNA in Washington State: steps, requirements, and two pathways to certification explained clearly.


HCA Exam Retake: What to Do If You Don’t Pass
Need to retake the HCA exam? Learn how it works in Washington, including retake rules, costs, timelines, and practical tips to pass on your next attempt.
bottom of page
