All Posts

Virtual Skills Labs cover the same DSHS-required skills as an in-person lab, and every caregiver sits the same in-person exam. What actually differs, and how to choose.

Home care aide certification in Washington costs up to $964: $714 training, $100 application, $150 exam. The first deadline lands 14 days after hire.

How to renew your Washington HCA certification: the annual birthday deadline, 12 CE hours, fees, and what to do if your certification has expired

Pay-per-click advertising can produce home care leads faster than almost any other channel, but it's also one of the easiest ways to burn through a budget without a clear plan. The difference between a PPC campaign that pays for itself and one that quietly drains money usually comes down to a handful of setup decisions made before the first ad ever runs. This guide walks through those decisions. Table of Contents Set a Campaign Goal Before Spending Anything Choosing Where to

The best platforms to advertise home care, Google Ads, paid social, lead-gen marketplaces, and free local listings, plus what actually converts.

10 marketing strategies for home care agencies from local SEO and referral partnerships to turning caregiver training into a trust signal.

How to market your senior home care business: referrals, reviews, local SEO, and the trust-based strategies that actually fill a home care schedule.

Is a senior care business profitable? The median agency nets about 10%. Here's the honest math on margins, owner pay, and what actually drives profit.

Senior care business ideas, compared: from companion care to adult family homes, with the startup costs, licensing, and training each model really takes.

Do you really need a CNA? Learn when an HCA is enough, key differences, and how to build a flexible workforce with HCA-to-CNA pathways.

Learn how to hire a CNA, including costs, where to find candidates, and whether you need a CNA or HCA for home care.

How long is CNA training and how much does it cost? Learn timelines, paid CNA training options, and the fastest ways to get certified.

How to become a CNA in Washington State: steps, requirements, and two pathways to certification explained clearly.

Need to retake the HCA exam? Learn how it works in Washington, including retake rules, costs, timelines, and practical tips to pass on your next attempt.

Cornerstone's Director of Learning & Development, Jocelyn Wagner offers advice on what to expect and how to prepare for Home Care Aide Exam.

Discover 3 effective ways to support your caregivers' mental health, reduce stress, and build a resilient team. Get more tips.

Non-medical home care business requirements vary depending on the services your agency provides. This guide explains home care agency license requirements, staffing rules, insurance, and the licensing process for a home care agency. Learn what it takes to legally start and operate a home care business.

Find out what's necessary insurance for home care business , from general liability to workers comp. Real cost breakdowns from industry data.

Starting a caregiver business typically costs between $15,000 and $150,000, depending on your state, scale, and whether you go independent or franchise. Here's what to budget for licensing, insurance, training, and more.

Step-by-step guide to writing a non-medical home care business plan — covering licensing, staffing, financials, and marketing. Free PDF template included.